1) Pricing - is the actual cost
the customer incurs to buy the product
2) Product- refers to the physical appearance ,packagin
etc..which is also alterable in a short term.
3) Place - is the distribution channel
4) Promotion - is the communication part.
5) People - the work culture...their working style..
6) Process - refers to the delivery time...etc
7) Physical Evidence - the ambience